APOCALYPTIC LOVERS:

BETTER DAYS MUSIC VIDEO

Due to the pandemic and other other challenges in 2020, the Apocalyptic Lovers were inspired to make a video for their aptly-titled song, Better Days. Because the music and entertainment industries were some of the hardest hit by COVID-19, the band wanted to raise awareness and support for struggling independent artists and behind-the-scene workers. All royalties generated by the video and streaming of the song will go to MusiCares, "a charity that has provided more than $60 million in health, financial, and rehabilitation resources to music people in times of need."

Many brainstorming sessions were conducted along with in-depth research to develop messaging, complimentary imagery, and accurate statistical information. To ensure that the messaging was effective and politically neutral, focus groups were asked to review iterations of the video. Live footage of the band was filmed when they opened for Dokken at the iconic Whisky A Go Go in Hollywood, CA. They did not perform Better Days at that gig, so production included matching appropriate footage to the song.

The Better Days music video was featured on the WFMJ Today show on NBC as the hosts interviewed drummer and founding band member, Dave Hope about raising funds for MusiCares (watch interview). Additionally, the video increased streaming of the band's music by more than 20%.

DYING DAY MUSIC VIDEO

In just two days, hours of video footage were staged, lit, and edited; thousands of still images were shot for stop motion elements; and production and final editing was completed on the music video for the Apocalyptic Lovers' song, Dying Day. After the video's launch, their YouTube subscription rate increased by 10%, and they gained an additional 5% following on FaceBook and Twitter.

KILLING FOR A LIVING MUSIC VIDEO

Inspired by Iron Maiden's video, Run to the Hills, vintage video footage was sourced for the Apocalyptic Lovers' Killing for a Living music video. The budget for video production was under $100, so many clips were found among public domain archives. Live footage of the band was shot by an amateur photographer when they rehearsed at MindRocket Recording Studio, so future plans involve releasing an updated version of the video with professional concert footage.

CHANGE OF FREQUENCY MUSIC VIDEO

As the first music video from the Apocalyptic Lovers' album, Redemption Volume I, Change of Frequency was a great success. It had a total reach of over 250K on social media, and helped to launch the band's new album as it garnered interest from radio shows, podcasts, media, and blogs. As in the Killing for a Living video, live footage was taken by an amateur, so there are also plans to release an updated version with professional concert footage filmed at the Whisky A Go Go.